Podcast: Play in new window | Download
Today’s guest: Amy Zander is a self-proclaimed serial entrepreneur (she’s owned 5 businesses) and is the owner of Zeedia Media. Amy is also an avid supporter of the Local Lansing art scene and The Artist Umbrella. Amy started as a business owner in high school, cleaning a few neighbors’ houses. Then in college she wrote and edited papers for students, she and her husband ran a hunting lodge in northern Michigan, they tried to start a brewery in 2008, she briefly owned a cafe and bakery for two years, and then launch Zeedia Media.
“In all the things I’ve ever done, I loved the marketing aspect of the business the best. I’ve finally landed in my niche, and I love it.”
What is Amy Listening to?
“I listen to a lot of podcasts. I am always trying to learn new things and perfect my interview style. I really love Sway, hosted by Kara Swisher from the New York Times. I also really love true crime podcasts. I try to read business books, and people are always recommending really good ones to me – but I read and research so much for my job, that I don’t want to read these types of books in my free time – so I subscribe to a service that gives me the synopsis of a lot of professional books. It’s cheating, but it gives the golden nuggets of info without having to read the whole thing. ”
“Always remember the 0-100 rule if you are ever experiencing imposter syndrome or self-doubt. Here’s how it works, I’ll use myself as an example. Zero is knowing noting about marketing and 100 is knowing everything there is to know about marketing. Where do I put myself on that scale? Probably around 40 or 50 – I know there is so much more for me to learn. But where would my clients put me on that scale? Much higher – 70 or 80, or maybe higher. Because I know so much more about it than they do. You only have to know a little more than someone else to charge them money for it.”
How to Contact Amy Zander
Click to Like the Zeedia Media Facebook Page
Click to Follow Zeedia Media on Instagram
Click to Connect with Amy Zander on LinkedIn
- Click to take the FREE Brand Archetypes Quiz
Want to be a guest on our podcast?
Do you live and work in the Lansing or surrounding area? Are you a business owner, entrepreneur, student, non-profit leader, volunteer? Join us on an adventure all about you and your working experience. Sign up here.